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STOW – a love letter to life's simple joys. Our clothing is made to reflect life’s gentle rhythms – crafted with care, designed to last, and meant to be lived in.

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Navy and Black Gemini Skirts from STOW Apparel showing their tag and logo

Our commitment

Every STOW piece is proudly made in NYC, crafted by local makers who share our dedication to quality and care. Producing in the U.S. means we’re involved in every step – from the first sketch to the final stitch – ensuring that each design reflects our values of craftsmanship, integrity, and intention.

Young happy girl wearing the short black Gemini Skirt from STOW Apparel

Our brand ethos

At STOW, simplicity isn’t about less – it’s about meaning. We design with purpose and play, creating timeless pieces that move with you as life unfolds.

Follow along @stowapparel